What Should Your Social Media Front Look Like?
There are so many mixed messages out there regarding how to present yourself as an actor or model on social media. You may have heard that you should have an account separate from your personal account so you can keep things “all business.” But, this simply isn’t the case. If you’re looking to build a solid fan base, you’ll have to get real – as in, post pictures of your friends and family and behind-the-scene shots. You don’t want your profile to look salesy, like you’re trying to sell the brand rather than be the brand.
Of course, you’ll want to save your followers from anything inappropriate, like shots of you at the bar or at a bachelor or bachelorette party. Use some common sense when you’re posting about your personal life. Feel free to share images of your pad, your fur babies, and pictures of you and your tribe making a difference in the community, if that’s your thing.
If you try to have a personal page and a “business” page, the business one will inevitably go unmonitored and those who’ve followed it will soon start to view it as nothing more than a placeholder. You interact with your friends, family, co-workers and acquaintances on your personal page, so it’s second nature to keep up with that one versus one that you feel obligated to log into.
And, yes, you can post images of yourself hanging out – real ones, not professional or photoshopped versions. Think of it from a fan’s perspective. This is someone who likes your work and they want to get to know who you are when you’re not on set. Create the right mix of personal and professional on all your pages and your fan base will expand because you’re keeping it real.
Nowadays its uber important to add hashtags to your posts, too. Create ones that define who you are and who you’re trying to project to the public – those that are uniquely you and are easily searchable by anyone trying to see what you’ve been up to. Also incorporate common tags to ensure you pop up on news feeds.
It should go without saying that everything you post should be a positive reflection of you and your brand. Censor a bit, but not too much. It’s all about creating balance, and you don’t have to falsify anything to do so. Just be yourself and your followers will see this.