Do’s and Don’ts of Makeup for Headshots
Your headshot is your first impression in the entertainment industry—whether you’re a model, actor, or influencer, it tells casting directors and agents who you are before you even walk in the room. That’s why your makeup matters. It shouldn’t just be beautiful—it should be strategic. Here’s a guide to the do’s and don’ts of makeup for headshots to help you shine for the camera, not hide behind it.
✅ DO: Keep It Natural
Headshots are about you, not your glam skills. Your makeup should enhance your features, not transform you into someone else. Use neutral tones, light foundation, and soft contouring to highlight your bone structure. The goal is to look like a polished version of yourself.
Pro Tip: Use a medium-coverage foundation and a damp sponge for an even, natural finish.
❌ DON’T: Go Overboard with Trends
Avoid heavy winged eyeliner, glitter, bold colors, or over-lined lips. Trends may look great on Instagram, but they date your headshots quickly and distract from your face. Remember, casting professionals want to imagine you in different roles—you don’t want your makeup to limit their vision.
✅ DO: Focus on the Eyes
Your eyes should be the focal point of your headshot. Subtle eyeliner, light brown eyeshadow, and well-groomed brows are a must. If you’re wearing mascara, choose a non-clumping formula, and if possible, opt for individual false lashes instead of dramatic strips.
Pro Tip: Curl your lashes beforehand to make your eyes look more awake.
❌ DON’T: Forget Skin Prep
Even the best makeup won’t sit right on dry or unprepped skin. Cleanse, exfoliate, and moisturize before applying anything. Consider using a primer that controls oil and minimizes pores. Good prep ensures your makeup lasts and looks fresh under studio lighting.
✅ DO: Match Your Neck
One of the most common mistakes is mismatched foundation. Make sure your face and neck are the same color, especially since headshots often show the neck and shoulders. Blend well and double-check in natural light before stepping in front of the camera.
❌ DON’T: Use SPF or Flashback Products
Some foundations or powders with SPF or titanium dioxide cause flashback—making your face appear white or shiny under flash photography. Avoid products with high SPF or those labeled as “HD” unless specifically tested with flash beforehand.
Final Thoughts
Headshot makeup isn’t about creating a character—it’s about revealing you. Keep it clean, authentic, and polished. If you’re unsure, consider hiring a makeup artist experienced in headshot sessions. The right makeup can enhance your confidence and make your headshot a true reflection of your talent and potential.
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