5 Tips for Going Viral on Tik Tok
AUDIO VERSION
15-seconds of Tik-Tok Fame
In thinking of all of those uber-popular social media platforms that have taken off as of late, now more so than ever, you’ll want to know how to build an influencer presence on Tik-Tok. First, if you haven’t done so already, you’ll want to familiarize yourself with this ever-growing online phenomenon, which consists of uploading and sharing videos of up to fifteen seconds in length – or about the average attention span of someone scanning their apps in any given scrolling session. Not much time to grab a user’s attention (as the name suggests), so your presentation really has to be on point!
The millennial and Gen Z must-have app is trending amongst those younger than 30 in the U.S. and has more than 500 million active users worldwide. This is important to remember as you’re considering how to build an influencer presence on Tik-Tok, marketing yourself as the next must watch video producer within a demographic that uses hashtags to navigate and a “For You” discovery page to engage with others. You’ll need to ask yourself what this demographic wants in the world of entertainment.
The good news is that TikTok allows users to add many different elements to their seconds-long shorts, such as audiovisual effects, including songs and filters. In learning how to build an influencer presence on Tik-Tok, you’ll want to get to know how to use these features to make your materials pop. Editing your video just-right will make users unable to look away.
TikTok is a great way to get your start if you’re hoping to become the next big Actor. Users tend to be attracted to stand-out, no-they didn’t, can’t look videos and other quirky instant-grabs that are a far cry from the stills typically found on other social media pages capturing your best shots. In this way, your followers will be able to really feel like they’re getting to know and like you, and this is truly how to build an influencer presence on Tik-Tok.
Creativity is king. What can you do that’s awe-inspiring or just all-out weird in just a few seconds? If what you are trying to portray goes a little longer than 15 seconds and is a more in-depth video presentation you might want to post to YouTube or even Facebook? Lots to do in very little time when you’re thinking about how to build an influencer presence on Tik-Tok. Of course, you can string together 4 fifteen-second clips to make up to 60-second stories, so technically, you can adjust your strategy to give yourself up to a minute of airtime.
When thinking about how to build an influencer presence on Tik-Tok, you’ll probably also want to consider how you’ll link to other apps and platforms on which you can create more of a lasting presence. This way, you’ll deepen your connection with your potential fan base. Many influencers create unusual shorts that draw people in and ensure they include content throughout that links to the rest of their social.
As the world gets busier and attention spans get shorter, Tik-Tok has become one of many must-have touchpoints with potential fans. In learning how to build an influencer presence on Tik-Tok, the app can be integrated into a larger online campaign that will help you leave a lasting impression as a must-see entertainer.
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